The Contest expected trendy design that represented traditional Chaozhou culture and could highlight the role of innovation in preserving and leveraging cultural heritage. In other words, we were looking for innovative ideas that could contribute to cultural inheritance. The Contest was open to global entries with a good balance among arts, culture and utility. Winners were selected by judges who had reviewed in other international design competitions and would be put on the market by working with venture capital. As a result, relevant sectors of the city’s culture-themed tourism would enjoy further innovative development.