The design event, supported by citywide resource sharing, was essential to promote ceramic industry in the new era. It would select creative winners and outstanding designs promoting the city’s image of China's Capital of Ceramic through a conventional competition system and expand its influence by media and Internet promotion, online interaction and follow-up activities to make known the ceramic center.

The city image design entries were expected to promote Chaozhou as China’s Capital of Ceramic in a complete plan that involved spin-offs integrating traditional culture and local characteristics. Various forms were accepted, including but not limited to cartoon characters, videos, graphic design, derivatives, poster series and souvenirs.