The Municipal Tourism Association has served as the bridge between enterprises and the government by finding out the approaches to work and the breakthrough point for service and pulling together industry professionals and resources. As a brain and a platform, the Association provides guidance, consultation, information, etc., in a comprehensive service package to support the businesses and the industry. Also, it assists the municipal tourism authority with multiple targets: the supply-side structural reform in the cultural tourism sector, an accelerated realization of an ideal traveling destination at the provincial level, industrial integration and upgrading, and high-quality cultural and tourism industries that contribute to the city’s prosperity.